Team Lead, Marketing Communications Projects

Amadeus North America │ Miami, FL
September 2010 to present │ amadeus.com

Directs marketing communications projects, including staff, creative direction and tactics for Amadeus North America.

• Manages team of writers, designers, employees and contractors.

• Leads the editorial function and major communication campaigns, including digital initiatives, multimedia, events, community building and corporate social responsibility projects.

• Directs, implements, and monitors comprehensive communication programs.

• Ensures internal and external communications and creative convey Amadeus corporate image and positioning.

• Oversees content management and development for family of Amadeus Web sites, extranets, social media sites and customer portals.

• Manages the development of all marketing material and publications to achieve consistency in tone and style.

Communications Editor

Amadeus North America │ Miami, FL
September 2007 to September 2010 │ amadeus.com

Developed from idea to completion communications for the marketing organization of Amadeus North America, including brand communications (advertising, collateral, multimedia, events), direct marketing (digital and print), major communication programs (e-newsletters, Web sites, integrated campaigns) sales tools, social media and internal communications.

• Managed weekly and daily tasks of editorial and design team, ensuring projects are delivered on strategy, on schedule and on budget.

• Wrote and edited marketing materials and internal communications. • Recruited and oversaw freelance creative resources and vendors.

• Established style guides, oversaw brand guidelines, and supervised rights clearing
processes.

• Created strategies and tactics for yearly communication plans and crisis situations. Established company-wide editorial board to harmonize marketing communications to convey top projects and global initiatives.

Public Relations Manager

Marketing Matters │ Hollywood, FL
April 2006 to August 2007 │ marketingmatters.net

Oversaw and juggled multiple PR accounts in the consumer electronics/high-end home goods sector at integrated PR/marketing/ad firm.

• Created communication plans, press kits, sales presentations and assorted marketing and PR collateral.

• Developed publicity strategies and tactics, monitoring all activities to ensure extensive media coverage. Oversaw reviews, publicity and speaking opportunities. Created comprehensive report of all PR activities on a bi-weekly, quarterly and yearly basis.

• Organized national press tours, trade shows and special events. Developed and maintained targeted media lists and editorial calendars.

• Wrote, pitched, and implemented press releases, feature articles, corporate newsletters and other materials.

Lead Copywriter

World Avenue │ Boca Raton, FL
September 2005-April 2006 │ worldavenue.com

Created dynamic marketing services, including promotions, ads, e-mails and Web sites, from idea development to execution for Fortune 1000 companies.

• Provided creative direction and leadership for copywriting team, edited campaigns, and collaborated with graphic artists.

• Established deadline standards, created a style guide, and dramatically improved both content production standards and overall ad quality.

• Wrote press releases, case studies and other marketing communication tools.

• Directed production of company newsletter; wrote and edited internal communications.

Staff Writer

Arkansas Democrat-Gazette │ Little Rock, AR
1997-2005 │ arkansasonline.com

As a general assignment reporter for Arkansas' largest newspaper, I researched, wrote, and filed daily and in-depth stories, specializing in human interest and news features.

• Covered breaking news, city and county government, crime, important deaths, social issues and entertainment.

• Developed story ideas, conducted interviews, and collaborated with news team to produce compelling stories that consistently generated reader response.

• Promoted from Editorial Assistant. 1997-2003

• Editorial Assistant │ 2003-2005 Staff Writer

Freelance

Writing/Editing/Public Relations & Events │ National │ Ongoing

Reuters News Service, eHow.com, Florida InsideOut, Miami Beach Art Basel, many others.

SKILLS PROFILE

Mac and PC platforms; Oracle CRM database; CMS tools including FatWire, IBM and WordPress; RoboHead project management; Omniture Web analytics; Emma and Silverpop e-mail marketing tools; Cision Media Research; BurrellesLuce Media Measurement; NewsEditPro; Adobe Acrobat Professional, Photoshop, Illustrator, Quark and Dreamweaver; Microsoft Office; SEO copywriting; photography; AP and Gregg style; social media platforms; video production.

EDUCATION

Bachelor of Journalism, University of Arkansas
at Little Rock │ May 2004

Received merit scholarships and awards from Society of Professional Journalists, Arkansas Press Association and Arkansas Democrat-Gazette. Staff writer and photographer, UALR Forum.

National University of Ireland, Galway, International Writing Workshop │ Summer 2003