EXPERIENCE
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Communications Editor - Amadeus North America- Miami, FL
September 2007 to present - amadeus.com
Leads the development, execution and delivery of communications for the marketing organization of Amadeus North America, including brand communications (advertising, multimedia, events), direct marketing (online and print), major communication programs (e-newsletters, integrated campaigns), sales tools and internal communications. Manages weekly and daily tasks of editorial and design team.
Develops and implements strategies and tactics for yearly communication plans and crisis situations. Selects and manages external creative resources, ensuring projects are delivered on strategy, on schedule and on budget. Ensures the innovation, accuracy and integrity of the Amadeus corporate image, writes and edits marketing materials and internal communications and manages two interactive e-publications. Creates tools for sale organization and oversees style guides, proofreading and rights clearing processes.
Other duties include project management, video production, social media execution, Web site development and maintenance and creation of projects/materials for global markets.
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Public Relations Manager - Marketing Matters - Hollywood, FL
April 2006 to August 2007 - marketingmatters.net
Oversaw and juggled multiple PR accounts in the consumer electronics/high-end home goods sector at integrated PR/marketing/ad firm. Developed and implemented publicity strategies and tactics, monitoring all activities to ensure extensive media coverage. Created communication plans, press kits, sales presentations and assorted marketing and PR collateral. Coordinated and staffed national press tours, trade shows and special events.
Wrote, pitched, and distributed press releases, feature articles, creative blurbs, corporate newsletters and other materials. Oversaw and performed deadline-oriented tasks for product reviews, publicity enhancement and speaking opportunities. Developed and maintained targeted media lists and editorial calendars. Collaborated with marketing to ensure brand consistency on campaigns. Provided creative direction for special projects, including new approaches to enhance agency capabilities. Assisted in acquisition of new clients. Created comprehensive report of all PR activities on a bi-weekly, quarterly and yearly basis.
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Lead Copywriter -World Avenue - Boca Raton, FL
September 2005-April 2006 - worldavenue.com
Created dynamic marketing services, including promotions, ads, e-mails and Web sites, from idea development to execution for Fortune 1000 companies. Provided creative direction and leadership for copywriting team, edited campaigns, and collaborated with graphic artists. Established deadline standards, created a style guide, and dramatically improved both content production standards and overall ad quality. Wrote press releases, case studies and other marketing communication tools. Directed production of company newsletter and supported internal departments through creative brainstorming, writing, and editing.
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Staff Writer -Arkansas Democrat-Gazette - Little Rock, AR
2003-2005 - arkansasonline.com
As a general assignment reporter for Arkansas' largest newspaper, I researched, wrote, and filed daily and in-depth stories, specializing in human interest and news features. I also covered breaking news, city and county government, crime, important deaths, social issues and entertainment. Developed story ideas, conducted interviews and collaborated with editors, photographers and designers to produce compelling stories that consistently generated reader response.
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Editorial Assistant -Arkansas Democrat-Gazette - Little Rock, AR
1997-2003 - arkansasonline.com
Wrote news briefs, fielded tips, compiled court information and local achievements. Assisted editors with the daily workings of the newsroom. During this period, I also wrote cover stories, music, dance, theater and concert reviews.
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Freelance
Writing/Editing/Public Relations & Events - National -Ongoing
Reuters News Service, eHow.com, Florida InsideOut, Miami Beach Art Basel, CitySmart, Localist, The Green Guide, Moyano Design, RainbowBrush, Addictive DJ Designs, 02music, Kenny Scharf
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SKILLS PROFILE
Mac and PC platforms; Oracle CRM database; various CMS tools; RoboHead project management; Omniture Web analytics; Emma e-mail marketing tools; Cision Media Research; BurrellesLuce Media Measurement; NewsEditPro; Adobe Acrobat Professional, Photoshop, Illustrator, Quark and Dreamweaver; Microsoft Office; SEO copywriting; photography; AP and Gregg style; social media platforms; video production.
Excellent time manager. Superior written and verbal communication skills. Creative, self-driven, go-getter who can juggle various projects at the same time.
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EDUCATION
Bachelor of Journalism, University of Arkansas at Little Rock - May 2004
Received merit scholarships and awards from Society of Professional Journalists, Arkansas Press Association and Arkansas Democrat-Gazette. Staff writer and photographer, UALR Forum
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